A property development project by Frasers Property on Jiak Kim Street. Rivière sits within a larger precinct which comprises two residential towers, three conservation warehouses, and serviced apartments. The entire precinct is sited prominently next to the Singapore River, the birthplace of modern Singapore.
I was involved in the whole process from the conceptualisation of the brand for the development all the way through to the execution of all the deliverables. The scope of the project includes the Brand Identity, Sales Brochures, Hoarding, Sales Gallery Advertising Materials, Print, and Digital Ads.